Avid products are now used in the television and video industry to create television shows, feature films, and commercials. Media Composer, a professional software-based non-linear editing system, is Avid's flagship product.

 

Avid enables you to connect with your audience in more powerful, efficient, collaborative, and profitable ways

 

Avid Everywhere is the strategic vision for helping content creators and media organizations connect with consumers more powerfully, efficiently, collaboratively, and profitably. This vision is guiding development of the most fluid end-to-end, distributed media production environment in the industry. The Avid Media Central Platform, in conjunction with the corresponding Artist Suite, Media Suite, Storage Suite, and upcoming private and public marketplaces, will together form a comprehensive ecosystem that encompasses everything from media creation to distribution and monetization, addressing every aspect of the new digital media value chain.